Effective Date: 11.6.26
This Privacy Policy applies to all of the products and services (the “Services”) offered by Armstrong Software, LLC (doing business as “App My Community,” and referred to herein as “AMC”, the “Company,” “we,” “us,” and “our,” which terms shall include affiliates of Armstrong Software, LLC), and describes how the Company collects, uses, discloses, and protects information in connection with the Services, our websites located at https://www.appmycommunity.com, https://www.resortnavigator.net (including customer specific subdomains hosted through resortnavigator.net), https://www.armstrongsoft.com (which may redirect to https://www.appmycommunity.com), and any other websites we operate that link to this Privacy Policy (collectively, the “Websites”) and our white labeled mobile applications using the App My Community framework (the “App My Community Apps” or the “Apps”, and collectively, the Services, the Websites and the Apps, or any applicable component(s) of any of the foregoing, the “AMC Platform”).
We provide this Privacy Policy to let you know what information we collect, how we use it, how we share it, and how we protect it. Please read this Privacy Policy carefully. BY USING THE AMC PLATFORM, YOU AGREE TO THIS PRIVACY POLICY. IF YOU DO NOT AGREE, DO NOT VISIT THESE WEBSITES, SET UP AN ACCOUNT OR USE THE APP MY COMMUNITY APPS OR THE SERVICES.
The AMC Platform is offered in the United States and may also be offered in other countries where the Company or its Customers operate (including, without limitation, Canada, Australia, New Zealand, and Mexico).
Additional Context Regarding White-Labeled Apps and Locations:
The Company provides the AMC Platform to allow campgrounds, RV resorts, communities, municipalities, and other organizations (each, a “Customer”) to offer customized, branded mobile applications for one or more of their locations (each, an “App My Community Location” or “Location”) to their guests, visitors, residents, members, or staff (“End Users”). Depending on how a Customer configures its App and features, certain information you submit through a Customer’s App may be shared with that Customer so it can provide services to you (for example, responding to requests, managing reservations or purchases, or sending communications). Customers also may have their own privacy practices and policies. If you have questions about a Customer’s use of information, you may need to contact that Customer directly.
Information Gathering and Usage:
When you register with the Company, we may ask for information such as your name, location, and email address. You may also choose to submit information requests or other information to a specific Customer or Location through the AMC Platform. We may also ask you to create a username and a password.
All personal information provided to the Company is hereinafter referred to as “Personal Data”. We store this information and use collected information for the following general purposes: providing and improving the AMC Platform, identification and authentication, contacting Customers and End Users, and research.
We do not share your Personal Data with unrelated third parties except as described in this Privacy Policy (for example, with service providers who help us to operate the AMC Platform, with Customers or End Users as part of providing the AMC Platform, or where required by law).
By voluntarily providing us with Personal Data, you consent to our use of it in accordance with this Privacy Policy. If you provide Personal Data to us, you acknowledge and agree that such Personal Data may be transferred and stored from your current location to the offices and servers of the Company and the authorized third parties referenced in this Privacy Policy.
Aggregated Personal Data:
In an ongoing effort to better understand and serve the users of the AMC Platform, the Company may conduct research on customer demographics, interests and behavior based on Personal Data and other information provided to us. This research may be compiled and analyzed on an aggregate or de-identified basis, and the Company may share this aggregate or de-identified data (“Aggregate Information”) with its affiliates, agents and business partners. Aggregate Information does not identify you personally. The Company may also disclose aggregated user statistics to describe the AMC Platform to current and prospective business partners, and to other third parties for other lawful purposes.
Location Data:
The AMC Platform may collect and use precise location data from your device(s) if you choose to enable location services (for example, by permitting access to GPS or other location features on your mobile device) to provide certain functionality of the AMC Platform. You can control location permissions through your device settings. If enabled for a particular App or Location(s), location information may be used to support features such as maps, on-property content, geofencing functionality to determine whether you are on or off a property, and/or help deliver notifications to you when you are using the applicable App or you are on or near the applicable Location(s). In some cases, geofencing functionality may operate while the App is running in the background in order to determine on-property or off-property status.
The AMC Platform does not store or retain historical location data. Instead, the system may retain only a current status indicator (such as an “on-property” or “off-property” flag) necessary to enable certain App features.
This location data is used to provide you a better user experience and is not intended to be publicly displayed or shared with other Customers or End Users. We may also use location information in an aggregated or de-identified manner, as described above in the “Aggregated Personal Data” section.
Images and Photos:
App My Community Apps may ask for and collect images and photos (for example, costume contest judging or photos of golf carts, sites, or holiday decorations). If you choose to upload any photos to an App My Community App, the applicable Customer and/or App My Community Location will have access to those photos, and you grant the applicable Customer and App My Community a non-exclusive, royalty-free license to use, display, reproduce, and distribute such images in connection with the operation of the applicable App and the Customer’s related activities, including for operational, social media or marketing purposes, subject to the Customer’s or Location’s own policies and applicable law. Each Customer or Location is responsible for its own use of submitted images and for providing any additional notices or obtaining any additional consents it determines are necessary under applicable law. App My Community will not use such images for its own social media or marketing purposes without your consent. Photos submitted through the Chat Feature described below are governed by the “Chat and User-Generated Content” section of this Privacy Policy.
Chat and User-Generated Content:
Certain Customers may enable a public forum or chat feature within an App My Community App (the “Chat Feature”) that permits End Users of that Customer’s App to post or otherwise make available text, photographs, files, and other content as enabled by the Customer (collectively, “User Content”). The Chat Feature is limited to the applicable Customer’s App and does not provide private or direct messaging between End Users.
If you use the Chat Feature, your User Content, together with the name and profile information associated with your account, may be visible to other End Users of the same Customer’s App and to administrators designated by that Customer. Company and the applicable Customer may collect, store, host, transmit, display, access, review, preserve, remove, or otherwise process User Content as reasonably necessary to provide, operate, support, administer, moderate, secure, and improve the App and the Chat Feature; respond to reports or disputes; comply with applicable law or app-store requirements; protect the safety or security of users or the AMC Platform; or, in Company’s case, act at the direction of the applicable Customer. The applicable Customer’s administrators are responsible for day-to-day administration and moderation of the Chat Feature. Company does not undertake to proactively monitor User Content.
User Content may be retained for as long as reasonably necessary to operate and support the AMC Platform and the Chat Feature, address reports or disputes, comply with legal obligations, maintain appropriate records, or otherwise as permitted by applicable law. Do not submit through the Chat Feature information that you do not wish to make available to other users of the applicable Customer’s App. The Chat Feature is not directed to children under age 13, and children under age 13 may not use the Chat Feature.
Advertising Partners:
The Company may, where applicable, use third-party advertising partners in connection with the Websites to deliver content or advertisements, which may use cookies, web beacons or pixel tags. For clarity, the Company currently only uses such advertising and marketing technologies in connection with the Websites, and not for delivering targeted advertising within the Apps. If the Company engages in additional advertising practices in the future, this Privacy Policy will be updated accordingly. No directly identifiable Personal Data is shared with advertising providers. These advertising service providers may collect non-identifiable information about your use of and interactions with the AMC Platform. Such non-identifiable information does not include your name, address, email address or other Personal Data.
In addition to the information about your use of and interactions with the AMC Platform, our service providers may also use information about your visits to other websites to help target advertisements for services available from the Company on the Websites.
Customers may choose to display advertisements within their own Apps, and such advertisements are controlled by the applicable Customer. App My Community does not currently use third-party advertising networks to deliver targeted advertising to End Users within the Apps. The Apps may use device identifiers or similar technologies for analytics, performance monitoring, or other operational purposes, but not for targeted advertising by the Company.
Google Analytics:
The AMC Platform (including the Websites and the Apps) uses Google Analytics to track statistics regarding our audience, App usage, and Website traffic. No personally identifiable information is transferred from any of the AMC Platform components to Google Analytics. For more information on Google’s Analytics privacy policies and practices, please refer to Google’s privacy policy.
From time to time, the Websites may engage in remarketing efforts with third-party companies, such as Google, Facebook, or Instagram, in order to market the Websites. These companies use cookies or similar technologies to serve ads based on prior visits to the Websites. Google Analytics is used by the Company within the Apps for reporting and analytics purposes only and not for delivering targeted advertising within the Apps. At any time, you may opt out of Google Ads by modifying your Google Ads settings.
Our Disclosure of Your Personal Data and Other Information:
We may use your email address to send you information about the AMC Platform or to market to you. You may unsubscribe from these messages by following the instructions contained within the messages. In addition, if at any time you no longer wish to receive any future marketing communications or you wish to have your name and mailing information deleted from our mailing lists, please contact us at [email protected] If you contact us, we may retain your message and contact information to respond to or otherwise follow up with you.
Except as otherwise provided in this Privacy Policy, the Company will not sell your email address(es) or other Personal Data, or disclose such information to third parties, without your consent, except where required by law. In certain circumstances, however, we may share Personal Data with certain third parties without further notice to you, as set forth below:
Business Transfers:
As we develop our business, we might sell or buy businesses or assets. In the event of a corporate sale, merger, reorganization, dissolution or similar event, Personal Data may be part of the transferred assets.
Related Companies: We may share your Personal Data with our affiliated or related companies for purposes consistent with this Privacy Policy.
Agents, Consultants and Service Providers: We may share Personal Data with vendors and service providers who perform services on our behalf, such as hosting, database management, analytics, crash reporting, communications (mail, email and push notification delivery), customer support tools, and payment processing. These providers are authorized to use Personal Data only as necessary to provide services to us.
Legal Requirements: The Company may disclose your Personal Data if required to do so by law or if we believe in good faith that such action is necessary to (i) comply with legal obligations, (ii) protect and defend the rights or property of the Company, (iii) protect the safety of users of the AMC Platform or the public, or (iv) protect against legal liability.
Third-Party Use of Personal Information:
The Company may provide Personal Data to third-party service providers to help operate and improve the AMC Platform, and we limit such service provider’s use of such Personal Data to providing services to us. The App My Community Apps use Firebase for certain database services, and Firebase’s use of your personal information is subject to Firebase’s privacy policy.
Other than as described in this Privacy Policy, we do not disclose Personal Data to third-party applications.
Your Choices:
You can visit the Websites without providing any Personal Data. If you choose not to provide any Personal Data, you may not be able to use certain Services or Apps. You may request deletion of your Personal Data by sending an email to [email protected]; however, in some cases we may be required by law to retain certain information. In such cases, and to the extent permitted by applicable law, such retained information would no longer be active on the AMC Platform and would be maintained separately by the Company in an archive.
U.S. State and International Privacy Rights:
Depending on where you reside, you may have certain rights with respect to your Personal Data under applicable U.S. state privacy laws (such as the California Consumer Privacy Act, the California Privacy Rights Act, and similar laws in other states) and/or applicable international privacy laws. These rights may include the right to request access to, correction of, or deletion of your Personal Data, and the right to opt out of certain processing activities.
To exercise applicable privacy rights, you may contact us using the information provided in the “Questions” section below. We may need to verify your identity and your relationship to a Customer or Location before processing your request. In some cases, and depending on the nature of the request, we may direct you to submit your request to the applicable Customer or Location if that Customer or Location controls the relevant Personal Data.
If you are located outside the United States, including in the European Economic Area (“EEA”), the United Kingdom, or Switzerland, please note that the Services are operated from the United States and your Personal Data may be transferred to, stored in, and processed in the United States or other countries where we or our third-party service providers operate (including jurisdictions where the Company or its Customers operate).
For purposes of the General Data Protection Regulation (“GDPR”) and similar data protection laws, the Company may act as a data processor or service provider when processing Personal Data on behalf of a Customer, Location or End User, and as a data controller with respect to certain information collected through the AMC Platform or for its own business purposes. If you have questions about the lawful basis for processing or wish to exercise applicable GDPR rights, you may contact us using the information provided in the “Questions” section below. In some cases, we may direct you to the applicable Customer or Location as the data controller responsible for responding to your request.
Exclusions:
This Privacy Policy applies only to Personal Data collected through the AMC Platform, and does not apply to Personal Data collected by the Company via other means. This Privacy Policy does not apply to unsolicited information you provide to the Company outside the ordinary use of the AMC Platform, including, without limitation, ideas, suggestions, or submissions for new products or modifications to existing products (collectively, “Unsolicited Information”). All Unsolicited Information shall be deemed to be non-confidential and the Company shall be free to reproduce, use, disclose, and distribute such Unsolicited Information to others without restriction, limitation or attribution. For clarity, User Content submitted through the Chat Feature is not Unsolicited Information and is handled as described in the “Chat and User-Generated Content” section above.
App My Community Customers and Locations:
When accessing an App My Community App, you may be presented with a list of Customers and App My Community Locations. Upon selection of a Customer or an App My Community Location, you may receive information related to, and may be able to access messages posted by, that particular Customer or App My Community Location. In addition, the applicable Customer(s) and App My Community Location(s) may be able to view and use certain information you submit through the App (such as requests, bookings, purchases, messages, or photo submissions) as needed to provide services to you.
Customers and App My Community Locations generally do not receive access to your Personal Data unless (i) you provide it through the App directly to the Customer or App My Community Location, or (ii) the Customer or App My Community Location enables features that require sharing information in order to provide services to you. In the event that you provide personal information to a Customer or an App My Community Location and such information is wrongly disclosed, we are not liable for, and shall not be required to indemnify you or otherwise pursue any wrongful disclosure claim on your behalf regarding the wrongful use of your data and information.
Data Storage:
We use third-party vendors and hosting partners to provide the necessary hardware, software, networking, storage, and related technology required to run the AMC Platform. We do not transfer ownership of any code, databases, Website rights or data to any third-party vendors or hosting partners.
Device Information:
We may collect information about the device you are using when accessing the AMC Platform, including device type, operating system, device identifiers, settings and crash data. Collection of such information depends on your device type and settings. To learn more about what information your device makes available to us, please review your device manufacturer’s and/or your software provider’s policies.
Cookies
Cookies are small data files, which often include an anonymous unique identifier, that are sent to your browser from a web site’s computers and are stored on your device. Cookies are required in order for you to use certain features of the AMC Platform. We use cookies to record session information and to improve the Services, but we do not require permanent cookies.
Third-Party Services
We may use a variety of services offered by third parties to help develop, maintain, provide and improve the AMC Platform, and to help us understand the use of the AMC Platform. If and to the extent that any third parties obtain access to your Personal Data information as a result of the provision of services to us, their use of such Personal Data is limited to providing such services to us.
Links to Other Websites
This Privacy Policy applies only to the AMC Platform. The Websites and App My Community Apps may contain links to other websites not operated or controlled by the Company (the “Third-Party Sites”). The policies and procedures described in this Privacy Policy do not apply to the Third-Party Sites. The links from the Services do not imply that the Company endorses or has reviewed the Third-Party Sites. We encourage you to review the privacy policies of the Third-Party Sites.
Policy Towards Children
The AMC Platform is not directed to children under the age of 13. We do not knowingly collect Personal Data from children under the age of 13. If you become aware that a child has provided Personal Data, please contact us at [email protected].
Information Security, Retention, and Data Integrity:
We take reasonable security measures to protect Personal Data against unauthorized access, alteration, disclosure or destruction. Access to Personal Data is limited to our employees, contractors and agents who need to know that information to operate, develop or improve the AMC Platform. These individuals are bound by confidentiality obligations and may be subject to discipline, including termination, if they fail to meet these obligations. However, we are unable to guarantee that the security measures we take will not be penetrated or compromised or that your information will remain secure under all circumstances.
Access:
You retain the right to access, amend, update, correct or delete your Personal Data by contacting [email protected]. While we would be sorry to see you go, you can delete your account at any time. Keep in mind, however, that even if you delete your account, we may retain certain Personal Data as required by law or for legitimate business purposes, including compliance, fraud prevention, dispute resolution, troubleshooting, enforcement of the terms of this Privacy Policy (and the other terms and conditions applicable to the AMC Platform), and to take other actions otherwise permitted by law. There may be residual personal information that remains within our databases, access logs, and other records. In addition, we are not responsible for updating or removing Personal Data that has been disclosed to third parties acting independently of the Company, including Customers or App My Community Locations, where such disclosures are permitted by this Privacy Policy.
Email Communications:
If you send us an email with questions or comments, we may use your Personal Data to respond and we may retain such communications for future reference. For security reasons, we do not recommend that you send non-public personal information, such as passwords, social security numbers, or bank account information, to us by email. You may “opt out” of receiving future marketing emails from us by using the “unsubscribe” link included in our messages, though we reserve the right to send you transactional or service-related communications.
General Terms:
We reserve the right to update this Privacy Policy from time to time. Any change, update or modification will be effective upon posting the revised Privacy Policy on the Websites. While we have no obligation to provide notice to you of any such changes, updates or modifications, we may provide additional notice for material changes. It is your responsibility to review this Privacy Policy from time to time to ensure that you continue to agree with all of its terms. Your continued use of the AMC Platform after changes are posted to this Privacy Policy constitutes your acceptance of the revised Privacy Policy.
This Privacy Policy is governed by and construed in accordance with the laws of the State of Missouri, without regard to its conflict of laws principles. We and you each agree to submit to the personal jurisdiction of the state courts located in Lincoln County, Missouri and the federal courts located in the Eastern District of Missouri.
Our failure to exercise or enforce any right or provision of this Privacy Policy shall not constitute a waiver of such right or provision. This Privacy Policy is hereby incorporated by reference into, and forms a part of, the terms and conditions governing use of the AMC Platform, including any applicable master services agreement, website terms of use, end user license agreement, or similar agreement. You may not assign this Privacy Policy to any party. If any provision of this Privacy Policy is deemed invalid, then that provision will be limited or eliminated to the minimum extent necessary, and the remaining provisions of this Privacy Policy will remain in full force and effect.
Questions:
Any questions regarding this Privacy Policy should be addressed to [email protected]
